Hospital Corporation of America Midwest & South Region
April-September 2015
Title * Digital Associate
Agency of Record * True Media
Industry * Healthcare
Key DSPs * Google Ads & Search
Key Partners * Hulu | Nativo | Acquisio
Tech & Trafficking Tools * Sizmek
Channels & Ads * Display | Paid Search | Video | Native
Tenure Highlights * Call Center Tracking Testing
#digitalmarketing #campaignmanagement #healthmarketing
Dollar Shave Club
May 2019-June 2021
Title * Digital Operations Specialist
Brand Direct Hire
Industry * Skincare | Consumer Packaged Goods | DTC
Key DSPs * DV360 | The Trade Desk
Key Partners * Hulu | Google | GumGum | Tapjoy
Tech & Trafficking Tools * Campaign Manager 360 | Google Analytics | Ads Data Hub
Channels & Ads * Programmatic Display | YouTube | The Trade Desk
Tenure Highlights * Driving Cross Channel Conversion through Path to Conversion Analysis
#performancemarketing #subscriptionservice #skincare
Western Union
nAMER + lATAM
March 2022 - March 2023
Title * Manager, Addressable Strategy & Activation
Agency of Record * Kinesso/Matterkind
Industry * Financial Services
Key DSPs * DV360, The Trade Desk | Quantcast | Adelphic
Key Partners * Hulu | Nativo | Acquisio
Tech & Trafficking Tools * Campaign Manager 360
Channels & Ads * Display | Online Video | CTV | YouTube | Native
Tenure Highlights * 5%+ monetary transfer customer conversion increase
#digitalmarketing #campaignmanagement #healthmarketing
Tory Burch
October 2021-March 2022
Title * Manager, Display & YouTube (Programmatic)
Agency of Record* iProspect-Dentsu Aegis
Industry * Fashion, Retail
Key DSPs * DV360 | The Trade Desk
Key Partners * Conde Naste | New York Times | Dazed
Tech & Trafficking Tools * Campaign Manager 360 | Google Analytics
Channels & Ads * Programmatic Display | YouTube | The Trade Desk
Tenure Highlights * Driving Cross Channel Conversion through Path to Conversion Analysis
#performancemarketing #subscriptionservice #skincare